Bethany is a freelance content marketing writer for smart brands like Build-a-Bear, ADP, MasterCard, and Tom's of Maine. These businesses have ditched interrupt advertising in favor of an odd thing: friendship with consumers. Connecting with followers is everything and to achieve that, a company's content can't be bland. 

Scroll to see killer examples of corporate blogs that offer experiences - not things - to build a loyal following. 

Oh, and for a fun detour, don't forget to visit Bethany's cheeky blog for photographic bloopers, content marketing advice, and the occasional writer's rant.