Brand news is my version of celebrity gossip. And yesterday, Burger King pulled an "OMG" on me. I'm squealing like a fan girl as I consume the fallout. What a sick, beautiful story of consumer psychology.
Bethany is a freelance content marketing writer for smart brands like Build-a-Bear, ADP, MasterCard and Tom's of Maine. These businesses have ditched interrupt advertising in favor of an odd thing: friendship with consumers. Connecting with followers is everything, and to achieve that, a company's content can't be bland.