How to Use Fresh Flowers - Easy Ideas Beyond the Same Old Vase
What, exactly, is it about fresh flowers that is so compelling? I'd love to say I'm too cool to swoon over blooms, but I'm not. At all.
So last year I pitched an idea to Tom's of Maine. "Readers would love an article about creative ways to incorporate flowers," I suggested, and thankfully, the proposal was accepted.
Some articles are difficult to craft. I agonize over many. It's so important to nail the client's voice, tone, and brand message. I have to get into their heads, and that means getting into their readers' heads. Sounds like something out of the movie "Inception," but for me, it's just the creative process.
All this is to say, other times, I am in step with the client and their readership. Often, it's because I am the target audience for many of my employers. The thirty-four-year-old-woman with sweet kids and a desire to live smarter and more naturally? Most brands would love to get my attention.
So sometimes, I simply write what I would want to read.
Such was the case with the flowers article.
The vase is a great place to put flowers, but come on. Flowers deserve to be woven into daily life. So I shared the four ways we do it at our house.
I only included six images in the article, although I felt like I shared a hundred. Sometimes, I have to remind myself to chill out.
Are you excited to see the final product? I'm delighted to share it with you. 4 Ways to Incorporate Fresh Cut Flowers. I hope you enjoy reading it as much as I enjoyed crafting it.
P.S. - If I could offer a bit of advice to other freelance writers, it would be to find clients who are targeting people groups with whom you naturally identity. I firmly believe you can branch out from there, but start with a customer or two that is already targeting your own demographic. Parents, that might mean seeking gigs from baby gear brands or kids' craft stores.