Bethany is a freelance content marketing writer for smart brands like Build-a-Bear, ADP, MasterCard and Tom's of Maine. These businesses have ditched interrupt advertising in favor of an odd thing: friendship with consumers. Connecting with followers is everything, and to achieve that, a company's content can't be bland.
I used to think my differences as a woman made me superior in the work place. And that's probably why the wage gap bothers me so much.
I'm a writer for Build-a-Bear Workshop, so when National Teddy Bear Day rolls around, it's more fun around here than Christmas at the North Pole.
September 14, 2015
Everyone looks forward to a backyard BBQ, Especially your kids. If you're planning a shindig this season, involve your children to help you get stuff done while partaking in some fun and games
August 31, 2015
Your kids may not believe it, but sometime chores can be fun! Join your child and connect over common duties like grooming, feeding, and walking. Here's how.
After rushing to get out the door, the time in the car is a chance to catch your breath. Here are simple and delightful ways to connect with your child on the way to school.
Out of all family traditions, vacationing together regularly is the best. Capture the unique spirt of each trip by collecting and organizing scraps to share the moments again and again for years to come. Here's how.
Turn down the radio and turn in to your child's imagination with these creative ways to keep kids entertained
Brand news is my version of celebrity gossip. And yesterday, Burger King pulled an "OMG" on me. I'm squealing like a fan girl as I consume the fallout. What a sick, beautiful story of consumer psychology.